adidas Embarks on a ‘Colour Mission’ to Provide the Coolest Run!

Manila, April 2011 – adidas is geared up to take running to a whole new ‘cool’ level with the launch of the Climacool® Ride (CC Ride) this April.  For a modern, vibrant and outstandingly, and literally cooler run, this shoe definitely reigns!

The new CC Ride is available in a wide variety of exciting and vibrant colourways. Runners can step out in fresh pink, intense green, sun yellow, radiant gold and red and really make a statement on the track, on a trail or on the street.

The CC Ride is a running shoe that is flexible yet gives you the stability and cushioning for a run. Designed with style, the shoe is fashionable enough to be worn away from the gym or the running track with its sleek and vibrant design.

Where Form Meets Function

The CC Ride was designed to not just look good. The minimalist upper lets air flow from all angles as the CC Ride utilises ClimaCool® material, a key adidas-owned technology which offers the benefit of 360 degree ventilation. ClimaCool® opens the air channels with every step you take, giving runners all-embracing breathability.

ClimaCool® material was developed by adidas in response to the truth that high humidity and temperature in shoes is a huge cause of discomfort for runners and the knowledge that reducing heat increases performance. ClimaCool® reduces in-shoe moisture by 20 per cent and foot temperature by 12 per cent, helping to combat these issues.

The unique sole construction ensures this multi-functional footwear gives the ultimate in full foot flexibility and freedom of motion through a unique soft technology and full-length cushioning system.

The CC Ride also features a perforated sockliner for increased breathability, a non-woven fabric lining for additional comfort and injected EVA tooling with maximum flexibility and breathability from toe to heel.

All adidas products that feature ClimaCool® material have to pass the same stringent testing processes, including wear testing, fit testing and biomechanical testing, making sure that the CC Ride offers you the ultimate performance that is also designed with  visual seaming that screams fast.

adidas Colour Missions

For an even more unique running experience, adidas is also launching the ultimate running accessory, the world’s first running role-playing soundtrack – the adidas Colour Missions, a thrilling and immersive soundtrack designed to add colour and excitement to each run. Why go for a plain old, regular run when you could be on an adrenaline-pumping ‘mission’? Instead of just pounding the pavement, you could instead be a rock star escaping from fans, a bank robber evading the cops or a runner being chased by vampires!

With four uniquely colourful missions to choose from, each Colour Mission is a dramatic scenario based around a colour, a genre and a type of trail by using sound effects and storytelling to turn your run into a colourful experience. In each story, YOU are the hero. The voice over speaks to you in the second person and tells you why you are running and what you are trying to achieve. Sound effects are used to bring these unusual settings to life, while music will be used to effectively create the mood. Each story and mission will feature bright colours and will allude to the cool, lightweight feel of running with ClimaCool®. Running will never be the same again!

So where will your next run take you? The CC Ride is miCoach compatible and is available for P4,795 at Newport, adidas Shops in Megamall and Trinoma, Adrenaline Sporting Goods (Robinson’s Cagayan de Oro, Robinsons Ermita, Robinson’s Galleria, Rockwell, Gateway, Ayala Center Cebu, Alabang Town Center, Shangri-La, Greenhills), Gaisano Mall (Davao  GenSan), Lee Super Plaza, Planet Sports Inc. Rockwell, ProLine Sportcs Center, SPCO Greenbelt 3, Sports Central Manila, The Athlete’s Foot, Toby’s (Glorietta 4, Megamall, MOA, North Edsa, Shangri-La, The Block, Trinoma),  and MJDR Clothing Specialist.  In addition, add some colour to your run now by downloading all four Colour Mission soundtracks at www.adidascolourmissions.com.