Product Feature: Cloudsurfer by On Running

A new brand of running shoes is coming in the market by the end of the year.  On Running is designed by a Swiss engineer creating the CloudTec Cushioning System.  It absorbs 25-30 percent impact force and active push-off for a strong energy return.  Check out the On Running Cloudsurfer and run as if on the clouds.

Cloudsurfer by On Running Shoes

The secret to the On Running Cloudsurfer is the 13 individual CloudTec elements.  They provide the cushioning and the push-off.  They are designed as a circular hollow rubber and are located in key impact areas at the outsole.

CloudTec Elements are placed at the midfoot and at the heel.

The CloudTec are spaced apart.  This makes the outsole very light since it removed a lot of areas where the rubber used to be in other shoes.  So despite a high heel-to-toe profile, the Cloudsurfer remains light.

There are 13 CloudTec elements which can respond individually for a custom-like cushioning for any runner.

One interesting part of the shoe is the heel.  Notice it doesn’t have any rubber outsole right under the heel.  There is a large space between the heel and the first Cloudtec element.  This will mean a zero to very minimal heel strike. It will encourage a more midfoot run.

The midsole is made of EVA like other shoes.  But I noticed that the midsoles for the Cloudsurfer are a bit stiff.  This can mean discomfort for some or an increase in the responsiveness of the shoe.  My 5K and 10K runs with Cloudsurfer has been fine so far.

The upper construction is very simple.  The logo is placed at a small area near the mouth of the shoe.  Thus the air-mesh materials almost envelopes the entire shoe giving it optimal cooling and breathability.  I like wearing them without the socks for a short run.

The Cloudsurfer comes with an extra black shoelace and a membership card.  I don’t know what the membership card is for yet.  I can’t login to the member site.

On Running Cloudsurfer is expected to arrive Q4 this year at Chris Sports outlet.  I don’t have a definite price for the Cloudsurfer yet but they would probably be around 6,000 – 7,000 Php.  Don’t attempt to convert the 270 Swiss Francs price tag on their website.  It will mean 14,000 Php which I don’t think will be the SRP in the Philippines.

Know more about Cloudsurfer at the On Running Website.

Or watch the video about On Running below.

The Story from On running on Vimeo.