Nike We Run Manila 10K – Connect, Inspire, Motivate

Nike We Run Manila 10K Offers Runners the Platform to Connect, Inspire, Share and Motivate Others to Own the Sport of Running

Philippines, September, 2011 – The return of the Nike Manial 10K race this year will be a celebration of Philippines running community and the collective running concept that is ‘We Run’. The We Run Manila 10k will give young runners a platform to connect, motivate and inspire each other from now all the way up to race day.

Inspired by Nike’s founder Bill Bowerman decades ago, whose philosophy was “If you have a body, you are an athlete,” defining how he viewed the endless possibilities for humans in sport. In the same vein, we pay tribute to our runners who routinely push themselves and motivate others to go the extra mile and ultimately be the best runner they can be.

The celebratory run is set to take place on October 15, 2011 at Bonifacio Global City, Taguig.

“We all have experienced runner’s block where that extra step is like hitting a wall but we feel the adrenaline kick in when we see another runner keep pace or pass us by. Once conquered, we feel better motivated and more in tuned with ourselves and other runners,” shared Nike Marketing Manager Mae Dichupa. “With the Nike We Run Manila 10K, we want to harness the energy of runners and celebrate their individual and collective achievements as we usher in a new season of running.”

Registration fees and categories as follows:

CATEGORY / PRICE

UNDER 25 y.o. –  Php 750
25 y.o.  & ABOVE  – Php 1,000
BUDDY 1+1 –  Php 1,300

In the spirit of We Run, Nike will launch the Run Buddy Run Nike+ Challenge to celebrate the motivational aspect of running with a buddy! Running has long been referred to as a personal endeavour, but despite the individual nature of the sport, running is an intensely communal pursuit too. The Run Buddy Run Nike+ Challenge takes on the idea of run clubs, training groups and community to broaden the appeal of physical running into the virtual world. Driven through Nike Running Philippines Facebook pages and the Nike+ platform, the challenge will see pairs of run buddies race it out to win a VIP Race Day Experience at the We Run Manila 10k, and other Nike prizes. Challenge mechanics below:

1. Visit Nike Running Philippines Facebook page and check out the We Run Manila 10K tab
2. Click on RUN BUDDY RUN and sign up with your run buddy
3. Once you’ve joined the challenge with your run buddy, lace up your running shoes and hit the road!
4. Sync your KMs to Nike+ and follow the daily leaderboard updates on the Nike Running Philippines Facebook page.

Join us at the Nike We Run Manila 10K race to run for yourselves, for buddies, for fitness and for fun and when it’s all done, join us at the Race Village for a host of music and entertainment to celebrate being a runner.

Visit the Nike Running Philippines Facebook page for more details and updates.