First Reebok Fithub Shop Opens in Manila

Reebok Philippines opens its first Reebok FitHub Shop-in-Shop at the Royal Sporting House Store, 2^nd Level Glorietta 4 Ayala Center Makati.  The store features athletic shoes and wear designed for fitness enthusiasts.

The store has a feel of a fitness or crossfit studio.  It sells fitness apparel from tops and pants, and fitness shoe for running and training.

Reebok also showcased its new Reebok Delta symbol. The branding change coincides with Reebok’s singular focus on fitness.  The new Reebok Delta symbol represents the positive and transformative change that fitness can have on a person’s life. Through the millennia the delta has been a symbol of change and transformation.

The Reebok Delta has three distinct parts each representing the changes – physical, mental and social – that occur when people push themselves beyond their perceived limits and embrace an active and challenging life.

Visit the new  Reebok FitHub Shop-in-Shop at the Royal Sporting House Store, 2^nd Level Glorietta 4 Ayala Center Makati, they surely have great stuff for your fitness needs.

Press Release

Reebok continues its mission to empower people to be fit for life with the launch of Philippines’ first ever Reebok FitHub Shop-in-Shop at the Royal Sporting House Store, 2^nd Level Glorietta 4 Ayala Center Makati. Designed to inspire people to move, to train, to get fit and have fun doing it, the Reebok FitHub offers a new way of thinking about fitness and is THE destination for those dedicated to living a fit lifestyle.

The retail store is inspired by elements found in fitness studios and CrossFit boxes around the country.  Like a gym, the environment is raw, creative and innovative with customers being immersed in fitness as soon as they enter the store.

The store will carry pinnacle product from Reebok’s latest collections specifically made for fitness and exclusive to the FitHub. This premium footwear and apparel collection features Reebok’s top-of-the-line technology and materials, allowing for optimal performance and comfort.

Yoya Maglaya, Reebok Phlippines’ Sales and Marketing Manager, commented; “We’re extremely excited to have opened the first Reebok FitHub Shop-in-Shop.  The FitHub is great statement to prove Reebok’s commitment to getting people active. It will give consumers a full fitness experience like no other, inspire people to get moving and become a desirable destination for the fitness community.”

The Philippines’ first Reebok FitHub is part of an ever-expanding global network of concept stores, which includes the USA, Korea, Russia and Dubai. The growth in number of FitHubs is more than just an expanding number of stores; it represents Reebok as a brand, aiming to empower people to get fit for life and to give them the tools they need to do this. Whether it is Running, Dance, CrossFit or Yoga, Reebok aims to bring people together to experience fitness in a way that is different, challenging and rewarding.