Dennis Kimetto Sets a New Marathon World Record with adidas BOOST

The marathon world record was broken once again last Sunday at the Berlin Marathon 2014 by Dennis Kimetto of Kenya. Kimetto clocked a time of 2:02:57. It’s 26 seconds faster than the previous record held by Wilson Kipsang in 2013.  Kimetto has also set another new milestone.  His finish time is the first marathon time under 2:03.

Haile Gebrselassie (ETH) was the first marathoner to run under 2:04 in 2008 with a time of 2:03:59. Year after year, the marathon record has been tested and broken. Patrick Macau (KEN) made it 2:03:38 in 2011. Wilson Kipsang (KEN) further raised the bar to 2:03:23 in 2013. And this year, Dennis Kimetto (KEN) showed that nothing is impossible by clocking below 2:03 at 2:02:57.

What is the common demominator of these marathon world record holders. All of these world class marathoners wore adidas Boost in their world record breaking races!

Press Release

adidas’ Dennis Kimetto Uses the Energy Return of BOOST™ to Run the Fastest Marathon of All-Time

MANILA, Philippines – adidas’ Dennis Kimetto ran the fastest marathon in history wearing adidas BOOST™ at the 2014 Berlin Marathon. With a time of 2:02:57 Kimetto shattered the previous world record by an astounding 26 seconds wearing the super lightweight adizero Adios BOOST.

“Dennis’ world record breaking performance while wearing adidas BOOST demonstrates the result of elite athletes using industry leading innovation to achieve unprecedented feats,” said Adrian Leek General Manager of adidas Running. “We continue to push boundaries by working closely with our athletes to develop the best products running has to offer.”

adidas BOOST was also on the feet of second place men’s finisher Emmanuel Muthai who joined Kimetto in breaking the previous world record. The top two female finishers Tirfi Tsegaye and Fayse Tadese were also wearing Adios BOOST as they triumphantly crossed the finish line in Berlin to provide adidas with a dominating presence at the podium.

The results in Berlin contribute to a long line of success for Adios BOOST following its introduction last year including former world record holder Wilson Kipsang running a course record at the 2014 Virgin Money London Marathon.

INFORMATION

The adidas adizero Adios BOOST shoe has an MSRP of Php7995 and is available at leading adidas and Runnr stores in the Philippines. Featuring hand crafted design, by legendary adizero pioneer Mr.Omori, the adidas adizero Adios BOOST incorporates five key benefits to deliver more speed than ever before:

• BOOST ™ technology – provides a higher Energy Return than any other foam cushioning material in the running industry.
• Microfit upper – a breathable, contoured mesh that makes each movement natural
• Continental Rubber™ outsole – a high performance rubber outsole that grips the ground for better traction and a powerful push-off.
• Torsion system – delivers optimum transition and stability
• adiwear material – for ultimate durability

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