Nike Women Digital Media Conference
The Nike Women Digital Media Conference was held in Manila last March 10, 2015 and was broadcasted live across Southeast Asia. It was an afternoon of learning how sports and fitness are fueling a new lifestyle for women today across the globe.
It was also showcase of what Nike has in store for women. From sports bras of The Nike Pro Bra collection and how to get the right fit and the right support, to how Nike designs the tights for different needs of athletes at every level, and to the concept of natural motion for the Nike Free shoes.
Nike Southeast Asia Brand Director Bulbul Khera with host Kim Jones
Performance is the first, and most important, filter of Nike design. Today’s athlete engages in a myriad of activities, ranging from barre to boot camp. Thanks to its unrivalled athlete insight, Nike creates technical products best aimed to deliver solutions to her specific performance needs.
Nike designers obsess fit and touch to help athletes move with beauty and without distraction. The goal is product that includes only what’s necessary and nothing more because, ultimately, less restriction equals more achievement.
Nike Pro Bra Collection with four products to provide a continuum of support: the Nike Pro Indy Bra, Nike Pro Classic Bra, Nike Pro Fierce Bra, and Nike Pro Rival Bra
Nike Philippines Product Specialist Andro Torres discusses Nike’s upcoming Free Collection for Summer 2015, which includes the Nike Free 3.0 Flyknit, 4.0 Flyknit, and 5.0 Flyknit in exciting colorways.
Nike Tights for running, training, and sportswear
Last but not the list, of course was the challenging N+TC workout with Emelda Vincent, Malaysia’s first and only Nike Master Trainer (NTC) for Southeast Asia.
Jump Shot after the N+TC Workout!
About The Author
ChicksNiManok
Que Gavan, known as ChicksNiManok in the running community, is the better half of the brains behind Takbo.ph (registered and managed by Runningpeak Event Management and Services). You can also read more of her homeschool family adventures in FilipinoHomeschooler(dot)com.
I really admire the way that running apparel has gone to a more attractive lifestyle type look. In the last few years, it has started looking like something you could workout and wear around town afterwards. I feel like Nike was really at the forefront of that, so I am excited to see where they lead the industry next.
Tim | http://blog.runnersonthego.com