SKYathon Boracay Beach Run 2017 Kicks Off on April 22

Get your beach body ready and head on to Boracay this April 22 (Saturday) for Sky Cable Corporation’s annual SKYathon. Now on its 8^th year of raising awareness and gathering funds to maintain the island’s pristine beauty and rich marine ecosystem, the race will start at 6 AM at the Epic Beach Front (Station 2).

Part of the earnings will be used in the efforts of restoring the island’s coral reefs by purchasing reef nurseries through its Coral REEFurbishment project in partnership with Boracay Foundation, Inc.

SKYAthon Boracay Beach Run 2017

Event Distances and Registration Fee

3K- PhP 500
5K- PhP 600
10K- PhP 800

All participants will get a singlet, timing chip, loot bag and finisher’s medal.

15% Discounts and 4+1 Promo for Aklanons

SKYathon organizers are offering a 15% discount for residence of Aklan upon registration. Simply present your Aklanon ID (address must be shown) to any of their designated registration areas.

Aklanon group of four registrants for the SKYathon can register another person for free (4+1 promo).

Registration venues

Online Registration -> www.skyathon.com

Registration via online is open until April 10, 2017

In-store Registration

Chris Sports branches in SM Megamall, SM North EDSA (Main), SM MOA, Glorietta 3, Robinsons Ermita and D’Mall Boracay

Rudy Project branches in Alabang Town Center, The Podium Trinoma, SM MOA, SM Cebu, Robinsons Cebu and D’Mall Boracay

Boracay Foundation Inc. office (2^nd floor of AKY Gasoline Station, Main Road, Manocmanoc, Boracay Island)

(Singlet for the Skyathon 2017)

SKYathon Boracay Beach Run 2017 Advocacy

Boracay is one of the most well-known tourist destinations in the Philippines attracting more than 1.5 million visitors last year. In 2015, the island recorded PhP 43.9 billion tourism revenue.

Tourist activities and several infrastructure projects in the island have contributed to its current degrading environmental state.

According to a DENR assessment conducted in September 2015, coral bleaching, unregulated diving, and the spread of crown-of-thorns starfish have caused damage on Boracay’s coral reefs. The rehabilitation project can help coral reefs to recover for Boracay to maintain a healthy coastal marine ecosystem.

“Boracay has given so much to Filipinos and it is only fitting that we return the favor by helping the country’s world-class island remain beautiful. SKY is committed to uphold this advocacy through SKYathon,” Jaynalen Redondo, SKY Cable’s airtime sales marketing head said.

Prior to the race event, SKY cable together with its partners are conducting a coral planting activity on April 20, where everyone is welcome to volunteer.

SKY Cable Corporation is the first to introduce cable television to Filipinos in 1990. Since then, it has been a frontrunner in technology and cable TV content by being the first to design a highly customized viewing experience among subscribers, and offering the most number of HD channels. Its properties have expanded beyond pay TV. SKY now has One SKY Premium (cable, broadband, and mobile internet unlimited bundles), One SKY Lite (cable, broadband, and mobile internet consumable bundles), SKYmobi (mobile internet), SKY On Demand (video-on-demand), SKYdirect (direct-to-home), SKYcable, and Destiny Cable (cable television).

For more info about the event visit SKYathon’s official Facebook page.

Video Credit: Skyathon.com