Specialized Finally Opens Concept Store in SM MOA This Week

Specialized, one of the largest bicycle brands in the world, is opening a new concept store in SM by the Bay at the Mall of Asia Complex in Pasay City on October 17.

The SM MOA grounds is the perfect location for the Specialized new store as the place is known as a biker’s haven. Here thousands of bikers ride either to train for races or just for casual strolling, especially in the early morning and on weekends. Aside from SM MOA, Specialized also plans to open two other concept stores in Metro Manila before the end of 2018- one in Maginhawa St. in Quezon City and the other in Pasig.

(IMAGE via Neil Pryde Bike / Youtube)

According to Ritchie Santayama, Customer Development Director of Gruppo Innovare Corporation, the brand chose the three locations because they are known as bike-friendly spots in the metro.

“We want to serve the riders where they are, and at the same time make it convenient for them to get that one-stop bike shop experience,” said Santayana.

During the opening day, Specialized will also introduce the 2019 S-Works Shiv Disc, an all-new triathlon specific bike which has a groundbreaking aero design, the most flexible fit and plenty of fuel and hydration storage space to last for the whole race. According to Specialized, the Shiv Disc is the most complete triathlon bike ever made.

(Image via Specialized PH)

Extravagant prizes will also be raffled off during the launch day. All items on the store will also be 10-percent discounted on the opening day itself.

Riders can expect easy and worry-free purchases, and a complete “Specialized experience” through the store’s full scope of services: providing expert advice in choosing the best bike, experiencing the bikes firsthand through their bike test program, bike servicing by trained staff, and the Retül Match and Vantage system, the most technically advanced bike fitting and product matching technology available in the market.

Since 1974, the brand has striven to make the best bikes for riders. The store is set to offer a comprehensive range of technically advanced products, such as:

• The Stumpjumper, the brand’s most versatile trail bike,
• the Turbo Levo and Kenevo, a pair of e-mountain bikes built to give riders the power to ride more trails,
• the Venge, the fastest road bike, and
• the Tarmac, the lightest race bike ever made by the brand.

Gruppo Innovare Corporation is the authorized and appointed distributor of Specialized Bicycle Components in the Philippines.

For further information, about Specialized in the Philippines, visit https://www.specialized.com/ph/en or like and follow Specialized Philippines on Facebook at https://www.facebook.com/specialized.ph/.

Featured image credit: www.kudos-wheels.co.uk