Reebok Splits from the Pack with Sole Fury

Reebok is the inventor of the split sole. In 1992 Reebok took a bold step forward, defying convention with the invention of Split Cushioning Technology – or in simpler terms, Reebok split the shoe’s sole. The split sole give a flexible and lightweight cushioning to the shoes. It is designed to create a lighter, more flexible shoe, it was a calculated innovation with a bold look.

And 25 years later, the split sole technology is back with the new Sole Fury. Designed for casual wear, the Sole Fury offer a bold, streetwear-inspired take on Reebok legacy. They’re built with a distinctive split-tooling outsole that pays homage to ’90s running shoes. The asymmetrical lacing pattern provides a stable, locked-in feel with a pop of flair. A removable EVA foam sockliner offers all-day comfort, while the rubber outsole adds durable traction.

Key features of Sole Fury include

• Split Cushioning, an innovation developed by Reebok in the early 90’s that removes a portion of the outsole and midsole for a lighter, more comfortable wear
• Constructed of breathable mesh and neoprene to keep you performing at your best without compromising style
• Features multi-dimensional layered textures and unconventional shoe strings
• Releasing in a bold women’s and men’s colorway with additional color drops expected throughout the season

The Sole Fury retails for Php 6,695 at Reebok store on Reebok.stores and Second Wind.

PRESS RELEASE

ReebokPH– November 8, 2018 – Today marks the release date of the Reebok Sole Fury, a daring new performance-driven silhouette that seamlessly unites a fashion-forward aesthetic with street-level clout. Bringing to life the defiant design, Reebok has enlisted a coalition of global trailblazers who embody the shoe’s unconventional spirit as part of its launch campaign, #SplitFrom.

The unique design is centered around a modernized revival of “Split Cushioning Technology,” an early 1990’s footwear innovation pioneered by Reebok that radically broke away from conventional practice by entirely removing a section of a sneaker’s midsole. In addition to giving the shoes an ultra-futuristic look, the technology reduced weight and added flexibility, improving performance. The footwear industry was initially slow to accept the new designs, but 25 years later, the ahead-of-its-time Split Cushioning innovation is seen on feet across culture from the gym to the street. Now Reebok, the Original Inventors of the Split, has returned to advance its groundbreaking innovation even further with Sole Fury.

“Sole Fury marks an exciting new chapter in our performance footwear business, based on the premise of fusing modern styling and aesthetic with iconic innovation and design from our archive to drive the next generation of streetwear,” says Todd Krinsky, General Manager of Reebok Performance. “When we first debuted this style back in the 90’s, people thought we were nuts. It was a bold risk that not everyone understood or appreciated at the time, but nearly three decades later it’s the cornerstone of one of our biggest sneaker releases of the year and a design premise that is embraced and seen throughout the industry.”

The all new Reebok Sole Fury is equipped with distinct performance and aesthetic features, including:

• 360° Breathability: Aerodynamic vents, perforated sockliner and engineered knit upper deliver enhanced breathability
• Lightweight Cushioning: Split Cushioning System removes weight and adds flexibility
• Stability & Propulsion: Propulsion plate helps stabilize and propel stride by minimizing compression
• Bold Aesthetic: Audacious colorways, neoprene tongue, layered mesh, chunky sole and nonconventional shoe lace strings

To celebrate the launch of Sole Fury and honor its boundary-pushing origin story, Reebok created #SplitFrom, a salute to all those who possess the spirit and confidence it takes to defy convention in order to drive culture. Coinciding with Sole Fury’s release date, Reebok brings together partners Conor McGregor, Nathalie Emmanuel, Future, and Lil Baby, all whom personify the fearless vision it takes to challenge the status quo. Unequivocal trailblazers in their respective fields, each figure reveals how they embody the “Split from the pack” mentality through the lens of the #SplitFrom campaign.

One who’s no stranger to breaking the mold, Conor McGregor says, “I think in order to do anything extra- ordinary in this world, you must be fearless. That’s not to say never be afraid, because we are all afraid at some stage, but just not be afraid of external things like failure. I’m in a position now where I’m going to do as I feel and carry on as I’m going to. You’ve got to not listen to outsiders and instead listen to yourself because at the end of the day you’re the master of your own universe.”

Reebok released its first iteration of the Sole Fury #SplitFrom campaign earlier this fall with unveiling of an exclusive “Zine”—a limited-run publication—featuring six young creatives who are pushing boundaries in their respective industries today; filmmaker Tyler Ross, photographer Marcus Hyde, fashion designer Matthew Adams Dolan, creative director and celebrity stylist Jahleel Weaver, NYC-based music collective DISCWOMAN, and professional boxer Jeremiah Maestre.

The Reebok Sole Fury is available starting today at Reebok stores: Festival Mall, Galleria, Glorietta2, Megamall Eastwood Citywalk2, Vertis North and at Second Wind store at the Ayala 30th.

For more information please visit www.reebok.com.