Successful Adidas and Real Madrid Partnership Extended Until 2028

Real Madrid and adidas recently announced that they are extending their more than 20-year partnership for another eight years or until 2028. The two popular names in sports have been partners way back 1998.

“Real Madrid and adidas are both among the most iconic brands in the world of sports globally. It is a natural step to extend our successful partnership until 2028. Together, we will continue to build on our strategic alliance that allows us to be the benchmark and leaders of the football industry. Hence, adidas is the ideal partner for us. adidas delivers the best material for on-pitch performance and amazing original products for our fans all over the world. We are convinced that together we continue to experience many more years of success,” said Florentino Pérez, Real Madrid president.

While both parties have yet to disclose the terms of their agreement, they did have outlined several objectives in the next few years. The goals centers on being the top leaders in the world of football with Real Madrid continuing their dominance on the pitch and Adidas providing the best products for the football club’s fans all over the world.

“Without any doubt, Real Madrid is one of the best sport franchises worldwide. We are delighted that we can continue our great collaboration for the years to come. This agreement will help us to achieve our mission to be the best sports company in the world. It also underpins adidas’ leadership in the football category. We are proud that we continue to outfit all Real Madrid teams and serve all Real Madrid fans globally with innovative and stylish products,” said Kasper Rorsted, Adidas CEO.

For more than a couple of decades, Adidas has designed and produced Real Madrid’s iconic white shirt. During the span of their championship, the Spanish football club has won the following accolades:

• 6 UEFA Champions League titles
• 6 FIFA World Club Championships
• 4 UEFA Super Cups, six Spanish Championships
• 5 Spanish Super Cups, and two King’s Cups

About adidas Football

adidas is the global leader in football. It is the official sponsor / official supplier partner of the most important football tournaments in the world, such as the FIFA World Cup™, the FIFA Confederations Cup and the UEFA Champions League. adidas also sponsors some of the world’s top clubs including Manchester United, Real Madrid, FC Bayern Munich and Juventus. Some of the world’s best players also on the adidas roster are Paul Pogba, Gabriel Jesus, Mohamed Salah, Roberto Firmino, Thomas Müller, James Rodríguez, Diego Costa, Isco and Mesut Özil.

About Real Madrid

Real Madrid, founded in 1902, is the world’s leading and most successful club with 13 Champions League titles, four of them won in the last five years, 7 FIFA World Club Championships, 4 European Super Cups, 2 UEFA Cups, 33 leagues, 19 Spanish Cups and 10 Spanish Super Cups. In 2000, FIFA awarded Real Madrid the Trophy for Best Club of the 20th Century, a unique award in the history of football. This award has been won thanks to the ambition that has accompanied this club throughout its 117 years of history, fighting to win all the competitions it competes in. This is, without a doubt, the most important characteristic of Real Madrid. With more than 600 million fans in the world, a television audience close to a billion spectators and a reach in social networks of more than 320 million followers, Real Madrid is a global and transcultural phenomenon that transcends people of all ages, social conditions, languages, religions or cultures.