Technogym Opens New Showroom in Makati

Posted On November 27, 2019

Technogym has just opened their new showroom in Chino Roces, Makati. From the outside, you’d think that the showroom is a fitness gym. And you’d wish it was.

Inside the Technogym showroom are state-of-the-art gym equipment that were used by Olympic athletes. The treadmills and stationary bikes are unlike any I have seen from the gyms of fitness clubs and hotels. The design and the features of their equipment are elite-level.

The Technogym Showroom is a two-floor space. At the ground floor are the Personal Line. These are my favorites and I wish I have one at home. The Run Personal treadmill, for example, has 19-inch touchscreen monitor where you can surf the internet, listen to music, watch movies, while running. It also provides advance running metrics like cadence, stride length, and more.

The second floor are the training equipment like the Skillmill that is designed to test and improve several athletic capabilities like strength, speed, agility and power, all in just one machine.

The machines at the Technogym Showroom are very enticing. Just looking at them makes you want to use them. For beginners, there are machines don’t look intimidating nor boring. You’d want to use them everyday. And for the advance and elite athletes, there are machines that will surely push your limits.

Visit the Technogym Showroom now at La Fuerza 1, Chino Roces Ave. Makati City.

Press Release

Technogym in PH:
The latest training equipment innovations presented in new Makati showroom

Manila, Philippines — The best professional and personal sports training equipment have landed in the Philippines — and they are housed in an inconspicuous space along Chino Roces. While this Italian line of products has been in the country for as long as ten years, most of them are ‘hidden’ in pro-athlete gyms, hotels, and sophisticated homes, whose owners take wellness seriously.

Technogym, known globally as The Wellness Company, was established by Nerio and Pierluigi Alessandri in 1983. The company has reached over 100 countries, with close to 50 million people using their equipment. It is also official fitness equipment supplier of the Olympics since 2000. In the Philippines, it is used by national athletics team for their last leg of training for the SEA Games.

“The showroom is where we want people to discover fitness formats, products, and solutions for training at home. We want our clients’ training menu to be comprehensive, but also extremely refined,” said Marvin Navarro, sales manager of local Technogym distributor E-Sports International.

A myriad of movement possibilities

The Italian brand wants more Filipinos — trainers, athletes, fitness buffs but also anyone conscious about their health — to bring the Technogym experience into their own homes. Just like the athletes who won gold and silver medals in Rio 2016 and in Pyeongchang 2018, we want Filipinos to reach their personal fitness goals easier and more efficiently,” he adds.

Showcased in the two-floor showroom is Technogym’s personal line of equipment, which includes the Kinesis Personal, a piece of designer gym furniture that utilizes a patented cable loop system to allow users to move tri-dimensionally without interference from the body, and the MyRun treadmill, which users can sync to their iPad to access instant running feedback.

The Technogym experience is marked by myriad of movement possibilities, packaged in a machines with a refined, contemporary aesthetic.

“While the Personal Line is mostly about refinement and beauty, the showroom’s second level shows machines designed for skill and performance. This is where we want people to unleash the athlete in them, train like champions, immerse in Technogym’s Olympic Heritage,” says Navarro.

“Each piece of equipment we offer is the complete package, and are designed to make workouts easy, efficient and even entertaining,” E-Sports managing director Audris Romualdez said. “The MyWellness platform also enables users to keep track of their fitness and wellness anytime, even when they’re not in the gym.”

She concludes, “When you have a design that seamlessly merges technology and performance, the result is a beautiful machine that is worth using everyday. Technogym equipment are like that, efficient machines that double as beautiful home fixtures.”