Adidas PH Introduces Ultraboost 20 in Space Race Manila
MANILA, Philippines– Adidas finally unveiled its high performance running shoes– the Ultraboost 20, last December 14 at the Mind Museum in BGC, Taguig. The brand’s signature shoe was up for grabs to teams who can dominate the Space Race Manila, a city chase challenge using the District app.
Prior to the race proper, select attendees attended the Performance Quotient Assessment (PQA) session. The series of talks and workout aims to help runners know more about their running strengths and opportunities for improvement.
Some of the notable speakers and resource persons include:
- Jo Sebastian discussed the importance of fueling the body and proper nutrition
- Aaron Azreg of the Movement Studio shared some drills and exercises for runners
- Steff Yee shared the importance of proper recovery after workouts and races
- Anthony Pangilinan talked about the power of the mind and having the right mindset
After the PQA sessions, the Space Race commenced with teams divided into different categories. They then raced around BGC following the directions displayed on their District app. The race had 11 checkpoints scattered around the business district, while the length of the entire course totalled more than 5 kilometers.
Winning teams of each category were later awarded a pair of Adidas Ultraboost 20. Meanwhile, runner-ups were given gift certificates from renowned shoe brand.
Introducing the Adidas Ultraboost 20
Adidas has improved their iconic performance shoe to bring out the best of any runner who wears them. Drawing inspiration from the creation of space shuttles, the Ultraboost 20 was designed so that each part has a unique function that is beneficial to the runner.
The Primeknit upper was constructed with the latest Tailored Fiber Placement (TFP) technology which lays down fibers to the millimeter. This revolutionary feature allowed Adidas to build a high performance, lightweight upper exactly calibrates foot support.
Consequently, Adidas has also optimized Boost midsole which is known for its high energy return. The Boost technology allows effortless strides and returns it at toe-off to propel runners forward.
Adidas has also upgraded the 3D Heel Frame into a stripped-back design that cradles the heel and keeps it firmly in place. Furthermore, they also added the Stretchweb outsole and the Continental subber which gives maximum traction on all surfaces.
The adidas Ultraboost 20 will drop in a number of limited-edition colorways in the lead-up to the official global launch on December 6, 2019. It will retail for Php 9,500.
Adidas Partners with ISS U.S. Lab
Adidas partnered with the International Space Station (ISS) U.S. National Laboratory for further testing of the Ultraboost 20. The company also revealed its plans to send the Ultraboost 20 into space for astronauts to try it on.
“The revolutionary Ultraboost range has consistently pushed the boundaries of running shoe design since first launching, with each new release going one step further than its predecessors. In the adidas Ultraboost 20, we have lift-off again,” said Sam Handy, Vice President Design, adidas Running.
“The new silhouette has been carefully crafted to provide an unrivaled level of energy return for the wearer, combining our iconic Boost midsole with a Primeknit upper featuring Tailored Fiber Placement. This means the shoe responds to every step by propelling the runner forward. The design aesthetic of the new adidas Ultraboost 20 takes inspiration from our partnership with the ISS National Lab and, with more to come from the partnership, we plan on taking Boost to even greater heights,” he added.
In space, the scientists will study the Boost molding process without the distraction of Earth’s gravity, so adidas can unlock the future of boost. The objective is to leverage the findings at scale in Boost midsoles of the future. Adorned with an ISS U.S. National Laboratory space patch, the adidas Ultraboost 20 pays homage to this upcoming mission and as a symbol of the partners commitment to innovate.
Through its partnership with the ISS, adidas has gained deep insight into how astronauts, prepare for the physical and mental strain of living in space.
Train Like An Astronaut Program
With these insights and in collaboration with EXOS – a world-leading human performance lab – adidas has created an exclusive workout program for runners worldwide to challenge themselves and experience what it takes to train like an astronaut.
The program can be downloaded here.
To find out more, please visit: https://www.adidas.com.ph/ultraboost. Follow the conversation on Instagram, Facebook and Twitter and using #Ultraboost 20 #adidasISSNationalLab and @adidasrunning.
About The Author
Adrian John Ladaga
Adrian started running in 2012 and instantly fell in love with the sport. He now frequents local road and trailrunning events. For him running is simple: "you take one foot in front of another and repeat the process over and over again." You can catch him running in Roxas Boulevard and SM MOA area. When not on his running kicks, he steps in the shoes of a content writer and Search Engine Optimization (SEO) expert.