How Nothing Feels Better Than Moving with ASICS

ASICS Asia has officially introduced its Spring Summer 2023 collection, during its exclusive press preview held last February 16 in Vietnam. Across Southeast Asia, media, partners and brand ambassadors were invited for a full-day experience to uncover how “Nothing Feels Better than moving with ASICS” – the brand’s new manifesto for 2023. From its latest technologies to the line-up of exciting new products in the coming months, guests were treated to a sneak peek of what’s to come this exciting new season.

The new Spring Summer 2023 collection features highlights across all product categories – including performance running, Sportstyle and apparel.

Spotlighting the most comfortable running shoe*, ASICS curated an immersive experience for guests to trial the GEL-NIMBUS™ 25 and experience the softest landings made possible with its new PureGEL™ technology. Following its recent launch, the AWAKE x GEL-NYC was also featured for a closer look of its archival designs and latest technology – the GEL-CUMULUS 16 shoe’s tooling system, for additional comfort.

An array of never-seen-before product lines was also unveiled to guests – including an updated  Women’s cross-category collection, new apparel instalments for ACTIBREEZE™ – the brand’s advanced performance apparel technology, as well as fresh kicks for SPORTSTYLE. More information on these launches will be later announced at the end of this month.

Nothing Feels Better than Moving with ASICS

To inspire more people to move with ASICS, the brand is adopting a new manifesto in 2023 – ‘Nothing Feels Better than Moving with ASICS’ – articulating the uplifting feeling that moving with ASICS brings. This was deeply rooted across all aspects of the exclusive event as an expression of how ‘Nothing Feels Better’ from product to product and across categories. Throughout the year, the manifesto will also be conveyed through various activations and drumbeat launches.