1st Lazada Run PH Dares You to Add Fitness to Life
Lazada, the leading eCommerce platform in the Philippines, announced today the launch of the first-ever Philippine Lazada Run, which will take place on July 2, 2023, at the SM Mall of Asia. This groundbreaking event is the first running event organized by an eCommerce platform in Southeast Asia.
Launching the Lazada Run
The Philippine edition of the Lazada Run was introduced at an event held last Wednesday at the Lazada Headquarters in Taguig, attended by local media, running enthusiasts, and Lazada supporters. The event is part of a series of races happening across the region.
The program started with an aerobic exercise led by Corinne Limsin from 808 Studio PH. It was followed by a yoga and sound bath headed by Jo Endaya. Finally, performers Leanne and Naara serenaded the crowd with their amazing vocal performances.
“We are happy to see so many customers signing up for the Lazada Run, and registering in groups—running communities, families, barkadas, couples are all invited to join. Just like the rush that you feel from enjoying your top Lazada finds at the best prices, powered by #MasMabilisSaLazada shipping every day, all of these and more will be celebrated at the upcoming run,” said Lazada Philippines CEO Carlos Barrera.
Race Categories and Exclusive Sponsorship
Partnering with PUMA as the exclusive apparel sponsor, the Lazada Run features four race categories: 1KM Kid’s Run, 5KM Fun Run, and 10KM and 21KM events for experienced runners.
Participants will receive a runner’s bib, an exclusive PUMA singlet, a Lazada goodie bag, and of course, medals for participants who finish the race.
Top finishers of the 10KM and 21KM races will have the opportunity to compete in the final race in Singapore.
Experience Shopping on the Run
Runners can participate in experiential activities, such as collecting deals, discounts, and vouchers, as well as enjoying exclusive offers on the app and track from the start to the finish line.
Each race will introduce an exciting variation of the event mechanic, promising a fun and entertaining experience for participants. There will also be booths from some fan-favorite Lazada brands and sellers with exciting freebies!
Registration Details and Event Amenities
Registration for #LazadaRunPH is open until June 15, with early bird rates available until May 13. Booths from popular Lazada brands and sellers will also offer exciting freebies.
All participants are encouraged to be at the starting point 30 minutes before their gunstarts. Kid’s Run will start at 7:30AM, 5KM at 5:00AM, 10KM at 4:30AM, and 21KM at 3:00AM.`
Promoting Fitness and Self-Care
The Lazada Run aims to celebrate fitness as a form of self-care and self-empowerment, particularly among women. In addition to redefining Filipina beauty through its LazBeauty channel, Lazada encourages women to prioritize their health and wellness by participating in the run and exploring its wide fitness assortment on the platform.
About Lazada Group
Lazada Group is Southeast Asia’s pioneer eCommerce platform, connecting 160 million active users to over one million actively-selling sellers every month. With a vision to achieve USD100 billion annual GMV and serve 300 million shoppers by 2030, Lazada aims to help brands and sellers digitalize their businesses.
In 2022, the Lazada Foundation was established to empower youths and women for the digital future, close the gender digital divide, and uplift communities through positive impact.
About The Author
Adrian John Ladaga
Adrian started running in 2012 and instantly fell in love with the sport. He now frequents local road and trailrunning events. For him running is simple: "you take one foot in front of another and repeat the process over and over again." You can catch him running in Roxas Boulevard and SM MOA area. When not on his running kicks, he steps in the shoes of a content writer and Search Engine Optimization (SEO) expert.