Adidas Unveils SS24 Strength Collection
The much-awaited adidas SS24 Strength Collection was launched in the Philippines last Sunday. adidas PH hosted the Strength Tour in Menarco BGC to introduce a new line of sportswear that helps you work out comfortably and perform your best.
The Movement Studio hosted the workout session where the SS24 Strength Collection was presented. There were a total of three stops for the tour where dozens of participants joined in each session.
Adidas SS24 Strength Collection
The brand’s new sportswear features advanced clothing technology such as AEROREADY, which helps you keep dry using sweat-wicking absorbent materials. Meanwhile, adidas also got you covered in support and movement through its ADISTRONG features. Each item in the SS24 Strength Collection is also made of recycled materials.
Among the newest products under this collection are:
1. ADIDAS Dropset 2
The Dropset 2 is designed with technical features aimed at enhancing stability and support for every movement. This shoe establishes a grounded foundation crucial for maintaining proper form and balance, especially during power moves. It incorporates a TPU sidewall, a TPU-wrapped insert that lends additional support to the foot through its firm structure, ensuring athletes feel secure and in control across various movements.
The shoe’s design features a 6mm midsole drop, offering a low, flat profile that fosters controlled stability. This design aids in evenly distributing weight while transferring force from the feet to the ground, which is vital for achieving accurate alignment during weight-based workouts.
For movements requiring mobility, like push-ups and lunges, the Dropset 2’s flexible forefoot provides the necessary comfort. Its dual-density foam is specifically designed for static, strength-based workouts, offering enhanced stability for each move.
An EVA-reinforced heel provides a stable foundation for squats, lunges, or shoulder presses, while the softer foam at the forefront adds comfort. The shoe also features a breathable window and a perforated insole in the sock liner, which works together to increase airflow and breathability, offering extra comfort during intense workouts. Additionally, the inclusion of traxion® rubber in the sole ensures added grip, boosting confidence in movement throughout any exercise routine.
2. TLRD Impact Bra & Optime Power Leggings
The TLRD Impact Luxe High Support Bra and Optime Power Leggings from adidas are engineered for those who demand both style and functionality in their workout gear. The TLRD Impact Bra offers a tight fit that adapts to the athlete’s body, providing bounce-reducing support essential for high-impact activities.
It also features a front closure zip, making it easy to wear and remove, and its strategic silhouette is designed for maximum airflow, ensuring the wearer remains secure and comfortable throughout their workout. The bra’s adjustable cross-back straps enhance the feeling of being locked in, offering a supportive fit that maintains its shape over time.
Meanwhile, the Optime Power Leggings are crafted from adidas’ ADIMOVE material, which perfectly balances stretch and support, providing a sleek, next-to-skin sensation that’s ideal for strength-based exercises. The high-rise waistband of the leggings ensures they mold to the wearer’s form and stay in place, even during the most vigorous movements.
3. D4T ADISTRONG Tee & D4T ADISTRONG Shorts
The D4T ADISTRONG Tee and Shorts set is designed for those who appreciate a blend of comfort and functionality in their workout attire. The D4T ADISTRONG Tee, with its slim fit design, contours closely to the body, ensuring minimal distraction and maximum focus during lifting sessions. Crafted from adistrong material, this tee provides optimal resistance to wear and tear while minimizing cling, enhancing comfort throughout each session.
Complementing the tee, the D4T ADISTRONG Workout Shorts are designed to maximize flexibility and comfort. They feature an elasticated waistband for a secure fit that adjusts to your body, and drop-back slits that increase the range of motion, allowing for greater flexibility during workouts.
4. AEROREADY Power Cover Up & TECHFIT Short Leggings
The AEROREADY Power Cover Up and TECHFIT Short Leggings are meticulously crafted to cater to the needs of those seeking both functionality and style in their workout wardrobe. The Power Cover Up is thoughtfully designed with a hidden racerback overlay, incorporating a layered design that not only enhances its aesthetic appeal but also increases ventilation, ensuring you stay cool and comfortable during intense workouts.
Made from a soft elastane material, it offers additional stretch for comfort while maintaining a loose fit. This cover-up is further accentuated with raw seam detailing on the shoulders, which serves to enhance the silhouette’s shape, adding a touch of elegance to its functional design.
Complementing the cover-up, the TECHFIT Short Leggings are engineered to provide a compressive feel, offering distraction-free comfort that is essential for sweaty strength sessions. These shorts are designed to be a staple in any workout regime, providing the support and comfort needed to push through the most challenging workouts.
Where to Buy the SS24 Strength Collection?
You can purchase any products under the SS24 Strength Collection in any adidas outlet stores, concept stores, and online via adidas.com.ph
About The Author
Adrian John Ladaga
Adrian started running in 2012 and instantly fell in love with the sport. He now frequents local road and trailrunning events. For him running is simple: "you take one foot in front of another and repeat the process over and over again." You can catch him running in Roxas Boulevard and SM MOA area. When not on his running kicks, he steps in the shoes of a content writer and Search Engine Optimization (SEO) expert.