No More Uncomfortable Runs Through the adidas Supernova
adidas PH released the complete lineup of its revamped adidas Supernova franchise last February 29 at the adidas Home of Sports store in Two Parkade BGC. The running shoe brand hosted a shakeout run joined by members from the adidas Runners Manila (aRM).
In preparation for Women’s Month in March, organizers of All Women’s Run also invited the attendants to their race in the coming weekend and even raffled race kits. Members of the Girs Can Run program were also present at the event. aRM for its part also raffled adidas apparel and a pair of the adidas Supernova.
adidas Supernova New Silhoutte
The redesigned adidas Supernova lineup comprises the award-winning Supernova RISE, and two new models introduced during the event – the Supernova SOLUTION and Supernova STRIDE. The Supernova Rise was introduced in the local market last November.
All three silhouettes feature the Dreamstrike+ super foam inspired by the record-breaking foam of the Adizero franchise called the LIGHSTRIKE PRO. adidas updated the formula of the Dreamstrike+ to give it unparalleled cushioning and comfort.
The newer adidas Supernova silhouette features a vibrant Orange Spark hue in the midsole. The color matches with many of addidas collections of apparel such as men’s jackets, caps, hoodies, shorts, caps, socks, and shorts that will be released this 2024.
adidas Supernova Makes Runs More Comfortable
A recent study by adidas found that uncomfortable shoes are among the main barriers to enjoying a run. The survey which was participated by 2.674 runners across 11 cities also revealed other pain points to enjoyable runs such as hot and cold temperatures and uneven or slippery surfaces.
adidas response to these findings is to create a daily trainer shoe that provides excellent comfort, is breathable in any weather condition, and can move through most running surfaces with ease.
adidas Supernova Features
To address this issue, adidas introduced the Supernova franchise, a line of shoes that give runners the best comfort through innovative features like:
- SUPPORT RODS- a system of dense bottom-loaded foam in the sole that ensures a super-smooth transition. Its neutral support from heel to toe helps the wearer to run effortlessly.
- COMFORT HEEL FIT- a layer of soft foam and gentile textile that wraps around the heel for extra support.
- CARRIER EVA- a forefoot cushioning feature that matches the carrier EVA and allows dynamic and supportive foot transitions.
- ADIWEAR OUTSOLE- durable rubber outsole that gives optimal traction matched with strategic cutouts to ensure the best grip for most terrains.
adidas Supernova Price and Availability
The Supernova RISE and the Supernova SOLUTION are both priced at PHP 7,500. Meanwhile, the Supernova RISE cost PHP 6,000. All three shoes are available on adidas online store, adidas retail stores, and via the adidas app.
For more information, please visit https://www.adidas.com.ph/supernova. Here you can check the various colorways of the adidas Supernova. Follow the conversation on Instagram and Twitter using #adidassupernova, @adidasph, @adidasrunning.
About The Author
Adrian John Ladaga
Adrian started running in 2012 and instantly fell in love with the sport. He now frequents local road and trailrunning events. For him running is simple: "you take one foot in front of another and repeat the process over and over again." You can catch him running in Roxas Boulevard and SM MOA area. When not on his running kicks, he steps in the shoes of a content writer and Search Engine Optimization (SEO) expert.