adidas Move for the Planet Aims to Donate €1.5M for Sustainability
adidas recently launched the Move for the Planet campaign, which will donate up to 1.5 million euros (€) to sustainability education. The funds will also help sports facilities withstand extreme weather like flooding and heat waves.
The global sports brand urges everyone to log in for any workouts or physical activities on the adidas Running app. Every sport is eligible and can be performed almost anywhere.
For every 10 minutes of movement, adidas donates 1 euro to the said cause. The event will run from May 10-22.
How to Join the Move for the Planet
Here’s how you too could join this global movement:
1. Download the adidas running app on your smartphone or any mobile device.
2. Tap the Community Tab and select Challenges.
3. Go to the Move for the Planet event page and tap “Join Challenge.”
4. Track or record any activities that you do from May 10-22.
adidas PH Encourages Filipinos to Support Move for the Planet
On May 10, adidas PH launched the Move for the Planet initiative in the country at its Home of Sports store in BGC, Taguig. Hundreds of runners, mostly from adidas Runners Manila (aRM) showed up to support the cause. Participants get to choose to run between 3K and 5K distances and were grouped based on their comfortable pace.
Lead runners from aRM led the group as they navigate their way through the busy streets of BGC. At the end of the event, some were lucky enough to bring home adidas merchandise as part of the raffle.
Partnership With Common Goal
Move for the Planet is just one of adidas’ sustainability initiatives. For 2024, adidas partnered with Common Goal, a global impact movement that aims to move society to a more equitable and sustainable future through sport.
In 2023, more than a million people joined the campaign. The top three leading activities based on minutes recorded included running (63.1%), walking (17.9%), and cycling (9.2%).
This year adidas expanded the Move for the Planet initiative to include more than 100 sports such as powerlifting, jump rope, football, kayaking, and more.
Get Everyone Involved
If you have friends or relatives who also like to support this cause for the planet, you can send them a direct invitation link using the adidas Running app’s share button. You can also spread the word to your social media friends by using the hashtag #MoveForThePlanet.
About The Author
Adrian John Ladaga
Adrian started running in 2012 and instantly fell in love with the sport. He now frequents local road and trailrunning events. For him running is simple: "you take one foot in front of another and repeat the process over and over again." You can catch him running in Roxas Boulevard and SM MOA area. When not on his running kicks, he steps in the shoes of a content writer and Search Engine Optimization (SEO) expert.