adidas PH Partners with Philippine Olympic Committee for Paris 2024
June 12, 2024 – Manila, Philippines – adidas Philippines and the Philippine Olympic Committee (POC) proudly announce their partnership for the 2024 Olympic Games in Paris. adidas will provide the Village and Podium looks for all Filipino athletes, celebrating the 100th year of Philippine participation in the global event. This partnership underscores adidas’ commitment to supporting Filipino athletes on the world stage.
adidas’ Commitment to Filipino Athletes
“adidas is thrilled to partner with the Philippine Olympic Committee as we invest in the future of Philippine sports. The Olympics is a global sporting moment that truly highlights the incredible breadth and variety of sport, and our mission is to help Filipino athletes shine under pressure. Our sleek, modern designs are inspired by the national spirit, aiming to connect athletes to their roots while enabling them to perform at their very best,” shared Anthony Frangos, Country Manager of adidas Philippines.
Uniting Athletes with a Single Design Story
adidas aims to capture the passion that burns within every athlete through impactful fonts and detailed graphics across all apparel created for its 16 officially sponsored teams. This design approach signifies the unifying power of sport. The kits’ graphics, typeface, and all-over print use a repeated line pattern with pops of color, conveying the roaring passion ready to emerge in competition.
POC’s Enthusiasm for the Partnership
“The Philippine Olympic Committee is thrilled to have adidas as our official outfitter for the Paris 2024 Olympic Games. This partnership will greatly benefit our athletes, providing them with world-class gear and support. We look forward to seeing Filipino athletes raise the flag on the global stage together with our partners who share the same vision,” said POC President Bambol Tolentino.
A Milestone in Philippine Sports
As the countdown to the Paris 2024 Olympic Games begins, this partnership marks a significant milestone for Philippine sports. Through comprehensive support, innovative apparel, and a strong focus on local engagement, adidas is set to make a lasting impact on the sports scene in the Philippines.
About adidas at Paris 2024
adidas sponsors ten Olympic teams and six Paralympic teams for the Paris 2024 Games. The Olympic teams include Team GB, Team D, Hungary, Poland, Ethiopia, Ireland, Bahrain, Cuba, Turkey, and the Philippines.
Additionally, adidas sponsors the French Athletics, French Handball, and Polish Volleyball Federations. The Paralympic teams include ParalympicsGB, Team D Paralympics, Poland Paralympic Team, Cuba, Turkey, and Paralympics Ireland.
adidas is a global leader in the sporting goods industry, headquartered in Herzogenaurach, Germany. The company employs over 59,000 people worldwide and generated sales of €21.4 billion in 2023. For more information, please visit www.adidas-Group.com.
About The Author
Adrian John Ladaga
Adrian started running in 2012 and instantly fell in love with the sport. He now frequents local road and trailrunning events. For him running is simple: "you take one foot in front of another and repeat the process over and over again." You can catch him running in Roxas Boulevard and SM MOA area. When not on his running kicks, he steps in the shoes of a content writer and Search Engine Optimization (SEO) expert.