Columbia Omni Max: Revolutionizing Footwear with Innovative Technology
Columbia proudly introduces Omni Max, its latest footwear system technology. Omni-MAX™ delivers nonstop underfoot energy through adaptive cushioning, enhanced stability, and increased traction, ensuring superior performance on variable terrain.
The launch of Columbia Omni Max began on the bustling streets of 5th Avenue in BGC Taguig. Throughout May, an impressive 3D video captivated audiences on the country’s only 3D billboard, marking the beginning of Omni Max’s exciting journey.
Activation Event at R.O.X. BHS
On May 25, 2024, the launch celebration continued with an activation event at R.O.X. BHS. Visitors won prizes by taking photos with the 3D billboard or by purchasing Columbia items at R.O.X. BHS. This event brought together outdoor enthusiasts and Columbia fans for a unique and interactive experience.
Columbia’s innovative approach to launching Omni Max through immersive and engaging events has set a new standard for product launches in the outdoor industry. The brand’s commitment to creating memorable experiences for their customers and the outdoor community is evident in every aspect of the Omni Max launch.
Real-World Testing at Masungi Geo Reserve
Columbia Hike Society tested Omni-MAX™ technology on the scenic trails of Masungi Geo Reserve on June 29, 2024. This event welcomed outdoor enthusiasts and Key Opinion Leaders (KOLs) from the hiking community. Participants, including those who purchased the Columbia Konos, praised the footwear for its exceptional comfort, stability, and grip.
Building on the success of these events, Columbia plans to continue testing Omni Max through a series of hikes in partnership with the Columbia Hike Society. These ongoing activities will allow more outdoor enthusiasts to experience the revolutionary Omni-MAX™ technology in various terrains and conditions.
About Columbia Sportswear
Founded in 1938, Columbia Sportswear is a leading global brand in outdoor apparel and footwear. Known for its commitment to innovation, quality, and performance, Columbia equips adventurers of all levels with the gear they need to explore the great outdoors. For more information, visit Columbia Sportswear.
About The Author
Adrian John Ladaga
Adrian started running in 2012 and instantly fell in love with the sport. He now frequents local road and trailrunning events. For him running is simple: "you take one foot in front of another and repeat the process over and over again." You can catch him running in Roxas Boulevard and SM MOA area. When not on his running kicks, he steps in the shoes of a content writer and Search Engine Optimization (SEO) expert.