Mastercard Inks Four-Year Sponsorhip Deal with Tokyo Marathon

Mastercard has officially announced its partnership with the Tokyo Marathon Foundation, securing its role as a key sponsor for the prestigious Tokyo Marathon from 2025 through 2028. The Tokyo Marathon, a World Athletics Platinum Label event and one of the six Abbot World Marathon Majors, further solidifies Mastercard’s presence in global sports sponsorships. This move aligns with the company’s ongoing mission to connect people through their passions and bring them closer together.

Exclusive Benefits for Runners and Spectators Alike

As the exclusive official payment partner, Mastercard plans to offer exciting perks to its cardholders, making the Tokyo Marathon experience even more rewarding. From cashback on baggage storage fees to multi-lingual runner support, Mastercard aims to enhance the event for both runners and their supporters. Additionally, under the theme “The Day We Unite,” Mastercard promises unique experiences that celebrate the camaraderie of running and cheering.

“Mastercard is always on the lookout for new ways to delight our customers and cardholders by connecting them to their passions. With the global surge in marathon participation, we are excited to partner with Tokyo Marathon Foundation to magnify the benefits of running – its accessibility, simplicity, health and social perks – to an even wider audience,” said Julie Nestor, Executive Vice President, Marketing and Communications, Asia Pacific, Mastercard.

Advocating the Tokyo Marathon’s Legacy

The Tokyo Marathon Foundation is equally excited about this new partnership. Tadaaki Hayano, Chairman/CEO of the Tokyo Marathon Foundation, shared his enthusiasm: “We are thrilled to welcome Mastercard on board as our official payment partner and a global marketing partner. Together we will build on our three objectives of creating the world’s safest and secured, most exciting, warmest and friendliest event, here in Tokyo, the world’s greatest city.”

Through various initiatives, Mastercard and the Tokyo Marathon Foundation will work together to ensure that the event continues to be a benchmark for excellence and community building, aligning with the foundation’s motto, “Change the future, through the joy of running.”

Mastercard’s sponsorship-led Priceless platform is designed to connect the company’s customers and cardholders to priceless possibilities.

Mastercard’s Legacy of Sports Sponsorships

This new partnership adds to Mastercard’s impressive portfolio of global sponsorships. Known for its “Priceless” experiences, Mastercard provides exclusive perks like pre-sale ticketing, hospitality event packages, and unique meet-and-greet opportunities with top artists and athletes. Whether it’s connecting cardholders to their favorite sporting events or creating unforgettable getaways, Mastercard is committed to offering “priceless possibilities” through its sponsorship-led platform.