MILO and Boysen Team Up to Support 200,000 Filipino Young Athletes
MILO and Boysen Paints have joined forces to enhance the accessibility of sports for Filipino youth. This collaboration will refurbish 100 barangay basketball courts and offer support to 200,000 grassroots athletes as part of the MILO® Barangay Liga initiative. The project aims to strengthen community building through sports across the country.
Milestone Partnership for MILO’s 60th Anniversary
Celebrating its 60th year of promoting nourishing energy and champion-building, MILO has partnered with Boysen to refurbish barangay courts in preparation for the MILO Barangay Liga. This initiative, launched in 2023, is part of MILO’s broader effort to inspire young Filipino athletes.
Inspiring the Next Generation of Athletes Through Basketball
As part of the initiative, Boysen has contributed to the transformation of 100 barangay courts, painting them with motivational installations. These courts provide a platform for young basketball players to develop their skills, build confidence, and enhance their sportsmanship. The partnership extends across Luzon, Visayas, and Mindanao, empowering kids to improve their game and cultivate essential life values.
A Community Venue for Sports and Personal Growth
The MILO Barangay Liga not only hones the athletic abilities of young players but also serves as a place where they can learn discipline, teamwork, and resilience. Families see the program as an opportunity for their children to gain valuable life lessons while enjoying the benefits of MILO®’s nutritious offerings.
Expanding Support for Filipino Athletes
MILO and Boysen remain committed to increasing access to sports for Filipino communities. Their efforts were recently recognized at the MILO Gathering of Champions, where over 60 sports partners were acknowledged for their contributions. This partnership continues to inspire the next generation of athletes, both in sports and in life.
For more information, visit www.milo.com.ph or follow MILO® on Facebook at https://facebook.com/milo.ph for updates on the MILO Barangay Liga.
About The Author
Adrian John Ladaga
Adrian started running in 2012 and instantly fell in love with the sport. He now frequents local road and trailrunning events. For him running is simple: "you take one foot in front of another and repeat the process over and over again." You can catch him running in Roxas Boulevard and SM MOA area. When not on his running kicks, he steps in the shoes of a content writer and Search Engine Optimization (SEO) expert.