How Did Your Fave Running Shoe Brands Got Their Names? (Part 1)

Posted On December 5, 2024

There are dozens of running shoe brands that are in existence today. But, have you ever wondered how your favorite running shoe brands got their names?

Let’s look into the history of some of the popular sports equipment brands that produces running shoes.

1. HOKA

HOKA ONE ONE, often simply called HOKA, originates from a Maori phrase meaning “to fly over the earth.” The brand was founded in 2009 by two French trail runners, Nicolas Mermoud and Jean-Luc Diard, who wanted to create a shoe that enhanced speed and provided maximum cushioning.

Today, HOKA is recognized among running shoe brands for its oversized midsoles, which offer a plush ride for long-distance runners and trail enthusiasts alike. Athletes appreciate the brand’s dedication to developing lightweight shoes with maximum support, helping them glide over challenging terrains.

2. adidas

adidas takes its name from its founder, Adolf “Adi” Dassler. The German shoemaker combined his nickname, “Adi,” with the first three letters of his last name, “Das,” to form the brand’s title.

Since its inception in 1949, adidas has evolved into one of the largest sports brands worldwide, known for its diverse range of running shoes that prioritize style, speed, and functionality. Runners favor adidas for their responsive midsoles like the BOOST technology, which returns energy with each step, making long runs less taxing and increasing endurance.

3. ASICS

ASICS derives its name from the Latin phrase Anima Sana In Corpore Sano, which translates to “A Sound Mind in a Sound Body.” Founded in Japan in 1949 by Kihachiro Onitsuka, the company aimed to promote physical well-being through sports.

ASICS has since become synonymous with innovation, particularly in its GEL cushioning technology that enhances comfort and stability for runners. Among popular running shoe brands, ASICS stands out for its commitment to biomechanics, ensuring athletes of all levels enjoy both performance and comfort.

4. Nike

The name Nike draws inspiration from the Greek goddess of victory, symbolizing the brand’s mission to empower athletes to achieve greatness. Originally known as Blue Ribbon Sports when it was founded in 1964 by Bill Bowerman and Phil Knight, the company rebranded to Nike in 1971, aligning with its new identity.

Nike has since become a leader in the athletic footwear industry, admired for its innovations like the Air cushioning system that adds bounce and support to each stride. Among running shoe brands, Nike continues to captivate athletes who seek a combination of style, performance, and technology-driven comfort.

5. PUMA

PUMA’s story begins with a sibling rivalry. Rudolf Dassler, brother of adidas founder Adolf Dassler, split from their joint venture and formed his own company in 1948. He chose the name PUMA, drawing inspiration from the agile, fast-moving predator, symbolizing the speed he wanted his shoes to provide.

The brand has maintained its image as a brand that combines sport with style, creating footwear that caters to competitive athletes and casual runners. The brand is well-regarded for its lightweight, responsive running shoes, ideal for those aiming to enhance their speed without compromising on comfort.

6. Brooks

Brooks has been making shoes since 1914, but it wasn’t until the 1970s that it shifted focus solely to running. The brand, which got its name from the surname of founder Morris Goldenberg’s wife, Helen Brooks, stands out for its dedication to making performance-driven footwear.

Among its innovations, the DNA LOFT cushioning system offers a soft, adaptive ride that caters to both beginners and advanced runners. Many appreciate Brooks for its ability to create shoes that align with a runner’s natural stride, reducing the risk of injury and enhancing overall running efficiency.

7. Saucony

Founded in 1898 in Pennsylvania along the banks of the Saucony Creek, the brand took its name from the Native American term that means “where two rivers run together.” Saucony’s history of making running shoes is deeply rooted in its focus on biomechanics, ensuring that every runner’s stride is supported.

The brand’s ISOFIT technology, which adapts to the foot’s shape, and its PWRRUN cushioning, which absorbs impact, make it a favorite among long-distance runners and marathoners alike.

What’s Your Favorite Shoe Brand Name?

Comment below which one you think is the best sounding shoe brand name in the list. And stay tuned for the second part of this story series where we will discuss the other shoe brand names left out of this list.