adidas Launches Squat-Proof Optime Collection

Posted On January 21, 2025

adidas Training has unveiled its new SS25 adidas Optime collection, designed to provide gym-goers with squat-proof, stylish, and functional apparel. This innovative line aims to boost confidence and eliminate clothing distractions during workouts.

According to adidas’ research, three-quarters of gym-goers face clothing issues that impact their performance and increase feelings of “gymtimidation.” The SS25 adidas Optime collection addresses these concerns with cutting-edge materials and technology.

Antonela Roccuzzo Joins as a Brand Partner

Marking her debut with adidas Training, Antonela Roccuzzo, entrepreneur and philanthropist, headlines the campaign alongside CrossFit athlete Laura Horvath and fitness coach Julie Jaws Nelson. Roccuzzo’s passion for training and connection to sports aligns with the collection’s mission to empower athletes.

With strength training gaining traction among next-generation athletes, the SS25 adidas Optime collection offers squat-proof coverage, support, and cooling technology. Tested by experts from Les Mills and Tonehouse during rigorous strength workouts, the range exemplifies adidas Training’s dedication to enhancing athletic performance.

Key Features of the SS25 adidas Optime Collection

Designed to transition seamlessly from gym to daily activities, the collection’s hero pieces include 4-inch and 5-inch shorts and 7/8 leggings in a striking pure ruby colorway. Each item is made with recycled materials, reinforcing adidas’ commitment to sustainability.

Here are some of the most important features of the collection:

1. ADIMOVE 2.0 and Lycra Sport Material: Provides squat-proof coverage, 4-way stretch, and lasting shape for unrestricted movement during lower-body exercises.
2. CLIMACOOL Technology: Sweat-wicking materials keep athletes cool and dry during intense workouts.
3. Comfort and Functionality: High-waisted shorts and leggings feature side panels for a sculpted feel and a secure side pocket for essentials.

A Vision for Empowered Athletes

Aimee Arana, adidas Global General Manager for Sportswear & Training has this to say about their new collection.

“It’s our continued ambition at adidas Training to support all our athletes in realising their strength, and that fundamentally begins and ends with the products we create. Knowing that strength training continues to be the fastest-growing workout type amongst the next generation, we set out to design apparel – such as the squat-proof Optime – that will allow the training community to reach their goals with confidence.

“We are proud, and excited, to add another strength-tailored solution – unveiled by our latest adidas Training partner Antonela Roccuzzo – to our portfolio, so we can continue to ensure our athletes have the best support and experience when working out. With so much more still to come for the Optime range, watch this space!,” shed added.

Availability of the SS25 adidas Optime Collection

The SS25 adidas Optime range is available now through select retail stores and online at adidas.com.