Camila Mendes Joins Adidas to Champion Running for All

Global sportswear brand adidas has officially welcomed Brazilian-American actress, producer, and entrepreneur Camila Mendes to its running family. This partnership aims to redefine running as more than just a competition—it’s about community, self-care, and fun.

Camila Mendes Opens Up About Running

Mendes will play a key role in several adidas campaigns throughout the year, starting with the launch of the Supernova Rise 2, the brand’s latest comfort-tuned running footwear. She candidly shared her personal experience with the sport:

“Although I’ve always been physically active, running became a key part of my workout routine while training for my latest role. But I’ll openly admit that running isn’t always easy, and I haven’t always seen myself as a runner. But I know I’m not alone in that feeling,” said Mendes.

“It’s okay to have a complicated relationship with running — many people do. By embracing both the challenges and the progress, I hope to encourage others to feel more confident in their own journey – and enjoy whatever running means to them. I’m honored to join the adidas running family. They truly took the time to understand my relationship with running, and together we’ve created a campaign that’s filled with humor, honesty, and authenticity. I can’t wait to see it come to life,” she added.

A Relatable Role Model for Runners

Patrick Nava, VP Product, Running & Credibility Sports at adidas Running, expressed enthusiasm about the collaboration.

“At adidas, we understand that every runner has a unique and personal relationship with the sport, and that’s what makes running so special. As someone who embodies the belief that running is for everyone, we are delighted to partner with Camila. We hope that having someone like her as a relatable role model, openly sharing her own complicated relationship with running, will inspire runners to keep lacing up and enjoying whatever running means to them.”

Supernova Rise 2: The Ultimate Comfort for Everyday Runners

Mendes will debut her adidas running in the latest colorways of the award-winning Supernova Rise 2, a shoe designed to enhance the everyday running experience with superior comfort. The Supernova Rise 2 will be available for purchase on March 7th at adidas.com.ph and at adidas stores nationwide.